Plan a Black Friday Campaign That Breaks Your Revenue Record
Plan Your BFCM Campaign — powered by your AI eCommerce team.
Get All 14 Skills — $97Overview
Black Friday / Cyber Monday is the Super Bowl of eCommerce. For most DTC brands, the five days from Black Friday through Cyber Monday generate 15-25% of annual revenue. But the brands that win BFCM do not start planning on November 1st — they build their strategy 6-8 weeks out with coordinated email flows, ad creative, social content, and a site experience designed to maximize AOV.
The Product Launch Planner skill adapts its framework to BFCM campaign planning, building a complete timeline from early October teasers through post-Cyber Monday follow-up. It covers VIP early access, tiered discount structures, email cadence (including the 15+ emails top brands send during BFCM week), ad budgeting with day-by-day pacing, and inventory planning.
Last-minute BFCM planning is one of the biggest missed opportunities in DTC. This skill turns a chaotic scramble into a structured, repeatable playbook that gets bigger every year.
Before & After
Without AI
You throw together a 20%-off sitewide sale on November 23rd, blast your list twice, and end up competing on discount alone while your margins evaporate.
With Storefront Skills
You execute an 8-week BFCM plan with VIP early access, tiered offers, 15+ strategic emails, day-by-day ad pacing, and a post-BFCM retention sequence that turns one-time buyers into repeat customers.
Try It Yourself
Example Prompt
“Plan our BFCM campaign. We are a home fragrance brand doing $45K/month. Email list is 18,000. Meta ad budget for November is $6,000. We want to do a tiered offer: 20% off one item, 25% off two, 30% off three+. We have a new holiday collection launching November 1st. AOV is $52 and we want to push it to $65+ during BFCM.”
What You Get Back
An 8-week BFCM campaign plan starting October 1st. Includes: Week-by-week timeline with daily tasks, a VIP early access strategy for top 10% of customers, 16-email BFCM sequence with subject lines and send times, Meta ad creative briefs for each phase (teaser, early access, main event, Cyber Monday, extended sale), a tiered discount landing page structure designed to increase AOV, bundle recommendations to hit the $65 AOV target, day-by-day ad budget pacing for November, and a post-BFCM email flow to convert one-time BFCM buyers into subscribers.
Supporting Skills
Email Strategist
Building and optimizing a revenue-driving email program from automated flows to campaign strategy
Ad Copywriter
Building and optimizing ad campaigns on Meta, Google, and TikTok that profitably acquire customers
Pricing Strategist
Setting prices, designing discount strategies, building bundles, and running price tests
FAQ
Ideally 8 weeks before Black Friday, which means early October. This gives you time to build your email segments, create ad creative, plan your offers, and tease the sale to build anticipation.
Top DTC brands send 12-18 emails during the BFCM window (including the week leading up to it). This sounds aggressive, but open rates and revenue per email are at their highest during this period. The skill maps out the exact cadence.
It depends on your margins and catalog size. The skill will recommend a structure based on your specific situation — whether that is tiered sitewide discounts, specific bundles, or a mix of both.
Related Use Cases
Plan a Product Launch
Plan a Product Launch That Builds Buzz and Drives Sales From Day One
Plan and Run a Flash Sale
Plan and Run a Flash Sale That Drives Urgency Without Destroying Your Brand
Write High-Converting Ad Copy
Write Ad Copy That Stops the Scroll and Drives Clicks
Improve Email Revenue
Improve Your Email Revenue From a Side Channel to a Profit Engine
Plan Your BFCM Campaign — and so much more.
All 14 Claude Skills trained for eCommerce. One-time purchase. Works in minutes.
Get The Full Team — $97