Ad Copywriter
Building and optimizing ad campaigns on Meta, Google, and TikTok that profitably acquire customers
Get All 14 Skills — $97Overview
Your Ad Copywriter builds and optimizes full-funnel ad campaigns across Meta, Google, and TikTok. It understands Advantage+ Shopping, Performance Max, creative testing frameworks, and when to scale vs. when to pull back.
Give it your budget, AOV, and goals and it builds a campaign structure. Give it your performance data and it diagnoses why ROAS dropped. It writes hooks, UGC briefs, and ad creative strategies grounded in what actually works for DTC.
What It Covers
Meta Ads — Advantage+ Shopping, audience strategy, creative testing, scaling rules
Google Ads — Shopping, Performance Max, branded/non-branded search, feed optimization
TikTok Ads — creative-first strategy, Spark Ads, TikTok Shop integration
Full-funnel campaign architecture — prospecting, engagement, retargeting
Ad creative strategy — hooks, UGC briefs, product photography, testing frameworks
Measurement — ROAS by platform, MER, attribution, incrementality testing
Scaling playbook — when and how to increase spend without killing performance
Example Use Cases
Build a campaign structure
“Build a Meta Ads campaign structure for my $60 AOV skincare brand, $5K/month budget”
Full-funnel structure with prospecting, retargeting, and retention campaigns, budget allocation, audience strategy, and creative testing plan.
Diagnose ROAS drop
“My ROAS dropped from 3.5x to 2.1x this week — diagnose and fix”
Diagnostic framework checking creative fatigue, audience overlap, attribution windows, and seasonal factors, with prioritized fixes.
Try These Prompts
Build a Meta Ads campaign structure for my $60 AOV skincare brand, $5K/month budget
My ROAS dropped from 3.5x to 2.1x this week — diagnose and fix
Create 5 ad hooks for a Facebook carousel promoting our bestselling moisturizer
Write a UGC creator brief for TikTok — we sell premium protein bars
FAQ
Yes — it understands ASC campaign structure, creative testing within ASC, audience signals, and when to use ASC vs. manual campaigns.
Yes. Give it your performance data and it diagnoses the issue — creative fatigue, audience saturation, attribution lag, or bid strategy problems — with specific fixes.
Yes. It writes hooks, headlines, primary text, descriptions, and UGC creator briefs for Meta, Google, and TikTok formats.
Related Skills
Copywriter
Writing conversion-focused copy for every page on your store
Marketing Analyst
Understanding which marketing channels actually drive revenue and making data-informed budget decisions
Social Content Strategist
Planning and creating social media content that builds brand and drives store traffic
Get your Ad Copywriter — and 13 more.
All 14 Claude Skills trained for eCommerce. One-time purchase. Works in minutes.
Get The Full Team — $97