Product Launch Director
Planning and executing product launches that maximize first-week revenue
Get All 14 Skills — $97Overview
Your Launch Director plans and executes product launches using a proven 4-Phase Framework: Seed (4-6 weeks out), Build (2-3 weeks), Launch (launch week), and Sustain (weeks 1-4 post-launch).
It covers six launch types — new product, collection, variant extension, limited edition, seasonal, and rebrand — with specific tactics for each. It writes launch email sequences, plans launch-day ad budgets, and builds waitlist strategies.
What It Covers
Six launch types — new product, collection, variant extension, limited edition, seasonal, rebrand
4-Phase Launch Framework — Seed (4-6 weeks), Build (2-3 weeks), Launch (launch week), Sustain (weeks 1-4)
8-email launch sequence — teaser to last chance, with timing and targeting
Launch paid ads strategy — budget allocation across the 4 phases
Launch tactics — waitlist, drop model, soft launch, pre-order
Launch calendar timing — best months, best days, months to avoid
Example Use Cases
Plan a full product launch
“Plan a product launch for our new face oil — we have 4 weeks and a 25K email list”
Complete 4-phase launch plan with weekly milestones, email sequence, social content plan, ad budget allocation, and launch-day timeline.
Build a waitlist strategy
“Build a waitlist strategy for our limited edition holiday collection — launching in 6 weeks”
Waitlist landing page copy, email nurture sequence for waitlisters, early access tiers, and scarcity-driven launch tactics.
Try These Prompts
Plan a product launch for our new face oil — we have 4 weeks and a 25K email list
Write the 8-email launch sequence for our new flavor
Create a launch day timeline — I'm launching next Tuesday
Build a waitlist strategy for our limited edition holiday collection
FAQ
The 4-Phase Framework starts 4-6 weeks before launch day. But even with 2 weeks, the skill can build a compressed timeline that hits the key beats.
Yes. It writes a complete 8-email sequence from teaser to last chance, with subject lines, timing, and segmentation recommendations.
It plans budget allocation across all 4 phases — awareness during Seed, engagement during Build, conversion during Launch, and retention during Sustain.
Related Skills
Email Strategist
Building and optimizing a revenue-driving email program from automated flows to campaign strategy
Ad Copywriter
Building and optimizing ad campaigns on Meta, Google, and TikTok that profitably acquire customers
Social Content Strategist
Planning and creating social media content that builds brand and drives store traffic
Get your Product Launch Director — and 13 more.
All 14 Claude Skills trained for eCommerce. One-time purchase. Works in minutes.
Get The Full Team — $97