Plan a Product Launch That Builds Buzz and Drives Sales From Day One
Plan a Product Launch — powered by your AI eCommerce team.
Get All 14 Skills — $97Overview
Launching a new product without a plan is like opening a store with the lights off. You need pre-launch hype, a coordinated email and social strategy, ad creative ready to go, and a post-launch follow-up sequence — all timed down to the day. Most DTC founders wing it and end up scrambling for content the night before.
The Product Launch Planner skill builds a full launch timeline with specific tasks, content pieces, and channel strategies for each phase: tease, pre-launch, launch day, and post-launch. It coordinates across email, social, ads, and your site so nothing falls through the cracks.
Whether you are dropping a new SKU, launching a seasonal collection, or doing a full rebrand, you get a week-by-week action plan with copy, angles, and audience targeting baked in — saving you weeks of planning and the anxiety of a disorganized rollout.
Before & After
Without AI
You announce the product on Instagram the day it goes live, scramble to write an email that afternoon, and watch your launch fizzle with a handful of orders.
With Storefront Skills
You follow a 4-week launch timeline with daily tasks across email, social, and ads. By launch day your waitlist has 800 people and you sell through your first batch in 48 hours.
Try It Yourself
Example Prompt
“Plan a product launch for our new collagen protein bar. We have 4 weeks until launch, a $3,000 ad budget, an email list of 12,000, and 8,500 Instagram followers. Target customer is health-conscious women 25-40. Price point is $36 for a 12-pack. We want to build a waitlist and do a limited first drop.”
What You Get Back
A 4-phase launch plan covering Weeks 1-4 with daily action items. Phase 1 (Tease): social teaser posts, email announcement, and landing page copy. Phase 2 (Pre-Launch): waitlist campaign, influencer seeding strategy, Meta ad creative for interest building. Phase 3 (Launch Day): email blast sequence, social countdown, ads with urgency messaging, and SMS alert. Phase 4 (Post-Launch): review collection, restock waitlist, and retargeting ad copy. Includes 12 social captions, 6 email drafts, and 4 ad variations.
Supporting Skills
Email Strategist
Building and optimizing a revenue-driving email program from automated flows to campaign strategy
Social Content Strategist
Planning and creating social media content that builds brand and drives store traffic
Ad Copywriter
Building and optimizing ad campaigns on Meta, Google, and TikTok that profitably acquire customers
FAQ
Ideally 4-6 weeks for a major product launch. The skill can work with shorter timelines — even a 2-week sprint plan — but more lead time means more hype-building and a bigger launch day impact.
Absolutely. The skill adjusts its recommendations based on your current audience size, budget, and resources. A first launch will focus more on organic reach and community building, while a larger brand might lean heavier on paid acquisition.
Yes. Whether it is a single SKU, a holiday collection, or a limited-edition collaboration, the launch planner adapts the timeline and strategy to match your drop type and urgency level.
Related Use Cases
Plan Your BFCM Campaign
Plan a Black Friday Campaign That Breaks Your Revenue Record
Write High-Converting Ad Copy
Write Ad Copy That Stops the Scroll and Drives Clicks
Create a Social Content Calendar
Create a Social Content Calendar You Will Actually Stick To
Write a Welcome Email Sequence
Write a Welcome Email Sequence That Actually Converts
Plan a Product Launch — and so much more.
All 14 Claude Skills trained for eCommerce. One-time purchase. Works in minutes.
Get The Full Team — $97