Audit Your Ad Spend and Stop Wasting Money on Underperforming Ads
Audit Your Ad Spend — powered by your AI eCommerce team.
Get All 14 Skills — $97Overview
Most DTC brands are bleeding money on ads they have never properly evaluated. You are running fifteen campaigns across Meta, Google, and TikTok, but you cannot tell which ones are actually profitable after accounting for COGS, shipping, and returns. The dashboard says your ROAS is 3x, but your bank account tells a different story.
The Marketing Analyst skill takes your raw ad data — spend, revenue, CPA, and conversion metrics — and produces a clear audit with specific recommendations. It identifies which campaigns to kill, which to scale, and where your attribution model might be lying to you. Combined with the eCommerce CFO skill, it connects ad performance to actual unit economics so you know your true cost per acquisition.
Instead of guessing which campaigns deserve more budget, you get a data-driven audit that shows exactly where every dollar is going and what to change this week to improve profitability.
Before & After
Without AI
You are spending $8,000 per month on Meta ads with a reported 2.8x ROAS, but after factoring in returns and COGS, three of your five campaigns are actually losing money — and you do not know which three.
With Storefront Skills
In 20 minutes you get a full ad audit showing true profitability by campaign, with a clear kill list, a scale list, and specific budget reallocation recommendations that improve blended ROAS by 40%.
Try It Yourself
Example Prompt
“Audit our Meta ad spend for last month. We spent $8,200 across 5 campaigns. Campaign 1 (Prospecting - Broad): $3,000 spend, $9,100 revenue, 42 purchases. Campaign 2 (Retargeting - Cart Abandoners): $1,200 spend, $5,800 revenue, 28 purchases. Campaign 3 (Lookalike - Past Purchasers): $2,500 spend, $4,200 revenue, 19 purchases. Campaign 4 (Interest - Yoga Enthusiasts): $800 spend, $1,100 revenue, 5 purchases. Campaign 5 (DPA Catalog): $700 spend, $3,400 revenue, 16 purchases. Our AOV is $58, COGS is 35%, and we have a 12% return rate.”
What You Get Back
A complete ad audit with true ROAS (accounting for COGS and returns), cost per acquisition, and profit margin for each campaign. Identifies Campaign 4 as a clear cut, Campaign 3 as needing creative refresh, and Campaigns 1, 2, and 5 as profitable and ready to scale. Includes a recommended budget reallocation table, estimated impact on monthly revenue, and three specific action items for the next two weeks.
Supporting Skills
Ad Copywriter
Building and optimizing ad campaigns on Meta, Google, and TikTok that profitably acquire customers
Fractional CFO
Understanding your financial health, optimizing margins, and making sound financial decisions
Competitive Analyst
Understanding what your competitors are doing, why, and what you should do about it
FAQ
At minimum, you need spend, revenue, and purchase count per campaign. For a deeper audit, include COGS percentage, return rate, and average order value. The more data you provide, the more accurate the recommendations.
Yes. The audit framework works across any paid channel. You can analyze Meta, Google, TikTok, Pinterest, or any combination — just provide the performance data for each campaign.
Monthly is the sweet spot for most DTC brands spending $5,000 or more per month. If you are scaling aggressively or testing a lot of new creative, bi-weekly audits help you catch losers faster.
Related Use Cases
Scale Meta Ads Profitably
Scale Your Meta Ads Without Watching Your CPA Spiral Out of Control
Understand Your Unit Economics
Understand Your Unit Economics So You Know Exactly What You Can Afford to Spend
Write High-Converting Ad Copy
Write Ad Copy That Stops the Scroll and Drives Clicks
Analyze Your Competitors
Analyze Your Competitors and Find the Gaps They Are Missing
Audit Your Ad Spend — and so much more.
All 14 Claude Skills trained for eCommerce. One-time purchase. Works in minutes.
Get The Full Team — $97