Competitive Analyst
Understanding what your competitors are doing, why, and what you should do about it
Get All 14 Skills — $97Overview
Your Competitive Analyst reverse-engineers competitor strategies across ads, websites, pricing, email, social, and positioning. It uses the Meta Ad Library to analyze ad creative volume and messaging, audits competitor PDPs and pricing structures, and identifies gaps you can exploit.
It doesn't just report what competitors do — it tells you what to do about it, with specific tactical recommendations based on where they're strong and where they're weak.
What It Covers
Ad creative analysis — Meta Ad Library, volume, formats, messaging themes, top performers
Website and PDP analysis — homepage, navigation, product pages, UX strengths and weaknesses
Pricing and offer analysis — product pricing comparison, bundles, shipping, returns
Email flow teardown — welcome series, abandonment, campaigns, frequency
Social media presence — platforms, posting, engagement, UGC, influencers
Product strategy — catalog, hero products, launch cadence, gaps and advantages
Brand positioning — mission, personality, differentiation, positioning map
Example Use Cases
Competitor ad analysis
“Analyze my top 3 competitors' Meta ads — here are their brand names”
Ad volume comparison, messaging theme analysis, creative format breakdown, and top-performing hooks — with recommendations for your own ad strategy.
Full competitive audit
“Do a full competitive audit of [Brand Name] — website, pricing, positioning”
Comprehensive audit covering website UX, PDP quality, pricing structure, email program, social presence, and brand positioning — with your opportunities highlighted.
Try These Prompts
Analyze my top 3 competitors' Meta ads — here are their brand names
Do a full competitive audit of [Brand Name] — website, pricing, positioning
My competitor just launched a product like mine — what should I do?
Map the competitive positioning in the premium skincare space
FAQ
It analyzes competitors through the Meta Ad Library, their public websites, and publicly available data. You can also paste competitor content for detailed analysis.
Both. It maps what competitors are doing, then tells you what to do about it — where to differentiate, where to compete head-on, and where to ignore them.
A full audit quarterly, with monthly ad library checks and immediate analysis when a competitor makes a major move (new product, price change, rebrand).
Related Skills
Ad Copywriter
Building and optimizing ad campaigns on Meta, Google, and TikTok that profitably acquire customers
Brand Strategist
Setting up your brand context once so every other skill works better
Pricing Strategist
Setting prices, designing discount strategies, building bundles, and running price tests
Get your Competitive Analyst — and 13 more.
All 14 Claude Skills trained for eCommerce. One-time purchase. Works in minutes.
Get The Full Team — $97