Marketing Analyst
Understanding which marketing channels actually drive revenue and making data-informed budget decisions
Get All 14 Skills — $97Overview
Your Marketing Analyst builds a measurement framework that tells you which channels actually drive revenue — not just which ones claim credit. It uses MER (Marketing Efficiency Ratio) as the truth metric, platform ROAS as directional guidance, and post-purchase surveys for attribution.
It sets up three-tier reporting: daily vital signs, weekly channel reviews, and monthly strategic analysis. It also audits your analytics setup (Shopify, GA4, Klaviyo, ad platforms) to make sure you're tracking what matters.
What It Covers
Three-tier metrics — daily vital signs, weekly channel reviews, monthly strategic analysis
Attribution — MER as truth metric, platform ROAS as directional, post-purchase surveys, UTMs, incrementality
Platform analytics — Shopify, GA4, Klaviyo, Meta Ads Manager, Google Ads
Budget allocation framework — split budget based on performance data, rebalance monthly
Analytics audit checklist — tracking setup, data quality, reporting, attribution
Example Use Cases
Analytics audit
“Audit my analytics setup — I use Shopify, GA4, Klaviyo, and Meta. What am I missing?”
Comprehensive audit covering tracking gaps, missing UTM parameters, GA4 event configuration, Klaviyo integration issues, and a prioritized fix list.
Budget allocation
“Help me allocate my $25K/month marketing budget — here's my channel performance data”
Recommended budget split across Meta, Google, email, and organic with MER-based benchmarks and a monthly rebalancing schedule.
Try These Prompts
Audit my analytics setup — I use Shopify, GA4, Klaviyo, and Meta. What am I missing?
Help me allocate my $25K/month marketing budget based on channel performance
My MER dropped from 4.5x to 3.2x — help me figure out why
Set up a UTM tracking system for all my marketing channels
FAQ
Marketing Efficiency Ratio = Total Revenue / Total Marketing Spend. It's the most honest metric because it doesn't rely on any platform's self-reported attribution.
Yes. It integrates with Shopify, GA4, Klaviyo, Meta Ads Manager, Google Ads, and more through Claude's built-in data connections.
Yes. It uses a performance-based framework to recommend budget splits across channels, with monthly rebalancing based on actual results.
Related Skills
Ad Copywriter
Building and optimizing ad campaigns on Meta, Google, and TikTok that profitably acquire customers
Fractional CFO
Understanding your financial health, optimizing margins, and making sound financial decisions
Email Strategist
Building and optimizing a revenue-driving email program from automated flows to campaign strategy
Get your Marketing Analyst — and 13 more.
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