Write SMS Campaigns That Drive Sales Without Getting You Unsubscribed
Write SMS Campaigns — powered by your AI eCommerce team.
Get All 14 Skills — $97Overview
SMS marketing has the highest open rates of any channel — 98% compared to email's 20-25%. But that power comes with a catch: subscribers are quick to opt out if your messages feel spammy, irrelevant, or too frequent. The line between a revenue-driving SMS program and an annoying text spam list is entirely in the copy and cadence.
The Email Strategist skill extends to SMS, generating concise, high-impact messages that respect the intimate nature of the text channel. It covers promotional blasts, automated flows (abandoned cart SMS, shipping updates, reorder reminders), and campaign-specific messages with proper compliance language and opt-out instructions.
SMS should complement your email program, not duplicate it. The skill helps you build a coordinated email + SMS strategy where each channel plays its role — email for storytelling and education, SMS for urgency and time-sensitive offers — without overwhelming subscribers who are on both lists.
Before & After
Without AI
You send one SMS per week that is basically a shorter version of your email: "Hey! 20% off everything. Shop now: [link]" Your unsubscribe rate is 4% per send and climbing.
With Storefront Skills
You deploy a coordinated SMS strategy with conversational copy, smart timing relative to your emails, and message types that feel personal — dropping unsubscribe rates to 0.5% while generating $3.50+ per message sent.
Try It Yourself
Example Prompt
“Build an SMS campaign strategy for our beauty brand. SMS list is 8,200 subscribers. We currently send 1 SMS/week (promotional). Unsubscribe rate is 3.2% per send. Revenue from SMS is about $1,800/month. We also send 3 emails/week. I want to grow SMS revenue without losing subscribers. Our best-selling products are the Lip Oil ($24) and the Glow Serum ($42). Upcoming: new shade launch next month.”
What You Get Back
A complete SMS strategy overhaul: Frequency and timing recommendations (2-3 SMS/month for campaigns, plus automated flows, never same-day as email campaigns), 4 SMS templates for different message types (VIP early access, back-in-stock alert, flash offer, new drop announcement), a 6-message automated flow set (abandoned cart at 1hr, shipping confirmation, delivery follow-up, review request at Day 7, reorder reminder at Day 28, win-back at Day 60), SMS copy for the upcoming shade launch (teaser, VIP early access, general launch, last chance), compliance checklist for TCPA requirements, and a projected revenue model showing growth from $1,800 to $4,200/month with reduced unsubscribe rate.
FAQ
For most DTC brands, 2-4 SMS campaigns per month is optimal. Unlike email where you can send 3-5 times per week to engaged segments, SMS is more personal and subscribers have a lower tolerance for frequency. Quality over quantity wins on this channel.
Yes. SMS requires separate TCPA-compliant opt-in consent. You cannot just text people because they gave you their email address. The skill includes compliant opt-in language for your popup and checkout to grow your SMS list properly.
Top DTC brands generate $2-5 per SMS sent on promotional campaigns. If you are below $1 per send, there is likely a copy, targeting, or frequency problem. The skill optimizes all three to hit the $3-5 range.
Most brands use their email platform's SMS feature (Klaviyo, Attentive, Postscript). The skill output works with any platform — it focuses on the copy, timing, and strategy rather than the technical implementation.
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Write SMS Campaigns — and so much more.
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