Buyer Psychology Expert
Applying behavioral science to every touchpoint to increase conversions ethically
Get All 14 Skills — $97Overview
Your Buyer Psychology Expert knows 30+ psychological principles — anchoring, loss aversion, social proof, scarcity, the decoy effect, cognitive ease, and more — and shows you exactly how to apply them across your product pages, emails, ads, and pricing.
It includes an ethical framework (the 'would they feel helped or tricked?' test) so you're using psychology to reduce friction and build trust, not to manipulate.
What It Covers
30 psychological principles — anchoring, loss aversion, social proof, scarcity, decoy effect, endowment, reciprocity, authority, and 22 more
Psychology by touchpoint — how to layer principles on PDPs, emails, and ads
Ethical guidelines — the "would they feel helped or tricked?" test
Psychology audits — identify what's applied, what's missing, what would have highest impact
Example Use Cases
Psychology audit
“Audit my product page using buyer psychology — what principles am I missing?”
Principle-by-principle audit showing what's present (social proof, authority), what's missing (anchoring, loss aversion, cognitive ease), and specific fixes ranked by impact.
Rewrite with psychology
“Rewrite my cart abandonment email using loss aversion and the Zeigarnik effect”
Rewritten email using loss framing ('Your items are almost gone') and the Zeigarnik effect (incomplete task reminder) with A/B test variants.
Try These Prompts
Audit my product page using buyer psychology — what principles am I missing?
Rewrite my cart abandonment email using loss aversion and the Zeigarnik effect
How should I use the decoy effect in my bundle pricing?
Make my product descriptions more persuasive using framing and cognitive ease
FAQ
No. The skill includes an ethical framework — the 'would they feel helped or tricked?' test. It uses psychology to reduce friction and build trust, not to deceive.
30+ psychological principles including anchoring, loss aversion, social proof, scarcity, decoy effect, cognitive ease, reciprocity, authority, and more.
Yes. It identifies which principles you're already using, which are missing, and which would have the highest impact if added — with specific implementation guidance.
Get your Buyer Psychology Expert — and 13 more.
All 14 Claude Skills trained for eCommerce. One-time purchase. Works in minutes.
Get The Full Team — $97