Create a Brand Guide That Makes Every Piece of Content Sound Like You
Create Your Brand Guide — powered by your AI eCommerce team.
Get All 14 Skills — $97Overview
Every time you use AI to write copy, you start from scratch — re-explaining your brand, your audience, your tone. The output sounds generic because the AI does not know who you are. A proper Brand Guide fixes this permanently. It captures everything about your brand in a structured format that every other AI skill can read.
The Brand Strategist skill walks you through a guided conversation covering your founding story, mission, customer personas, product catalog, competitive positioning, and brand voice. In 15-20 minutes you build a comprehensive brand context document that acts as the memory layer for every other skill in the pack.
Once your Brand Guide is set, every email, ad, product description, and social post comes out sounding like your brand — not like a robot. It is the single highest-leverage thing you can do to improve AI output quality across the board.
Before & After
Without AI
Every time you ask AI to write something, you paste in a rambling paragraph about your brand and still get generic output that sounds like it could be for any company in your niche.
With Storefront Skills
You build your Brand Guide once in 15 minutes, and every email, ad, and product description automatically matches your voice, knows your products, and speaks to your specific customer.
Try It Yourself
Example Prompt
“Help me create a brand guide for our premium dog food brand, Bark & Bloom. We sell direct-to-consumer through Shopify. Founded in 2022 by a veterinarian. Our hero product is the Grain-Free Performance Blend ($68 for a 20lb bag). Target customer is millennial pet parents who treat their dogs like family. We compete against The Farmer's Dog and Ollie. Our voice is expert but approachable — like your smartest friend who happens to be a vet.”
What You Get Back
A structured Brand Guide document with six sections: Brand Identity (story, mission, values, personality traits), Customer Personas (2 detailed personas with demographics, psychographics, and language patterns), Product Catalog (each product with price, margin, positioning, and best-fit persona), Competitive Positioning (how you differentiate against named competitors), Brand Voice (tone attributes, vocabulary, dos and don'ts with examples), and Key Dates (upcoming launches, seasonal moments, and campaign windows).
FAQ
Most founders complete theirs in 15-20 minutes through the guided conversation. You can always come back and update it as your brand evolves.
You do not need one, but it dramatically improves output quality. Without a Brand Guide, every skill starts from zero context. With one, they all know your brand, products, audience, and voice automatically.
Absolutely. As you add products, refine your positioning, or shift your target audience, just update the relevant sections. The changes will flow through to every other skill.
You can create a separate Brand Guide for each brand or sub-brand. When using other skills, just specify which Brand Guide to reference.
Related Use Cases
Write Product Descriptions
Write Product Descriptions That Sell Instead of Just Describe
Write a Welcome Email Sequence
Write a Welcome Email Sequence That Actually Converts
Write High-Converting Ad Copy
Write Ad Copy That Stops the Scroll and Drives Clicks
Create a Social Content Calendar
Create a Social Content Calendar You Will Actually Stick To
Create Your Brand Guide — and so much more.
All 14 Claude Skills trained for eCommerce. One-time purchase. Works in minutes.
Get The Full Team — $97